I do the blog post, targeted keywords and then one link for each HVAC company.
For awhile I didn’t get what link building for websites was. I sort of thought this was talking about the top link that you can click on for a HVAC website. First, for link building, you do this for online marketing. Second, link building is more like citations. It is an SEO strategy to show google that you are a reliable source. If google feels a lot of talk is going on about a HVAC website, and the links are credible, the website will rank higher on google. The links can be right at the bottom of a blog post. The whole blog can talk about how great the HVAC business is. Within the post is targeted keywords that google sees and likes. Then, at the bottom, there is a link that connects that content and keywords to the actual HVAC website. It is all pretty sophisticated and it is just not blog posts too. Social media posts on facebook or bing can have a link to the actual HVAC website. The more places the HVAC business shows up the better. The more diverse the keywords, the better. I do a basic form of link building for my company. I do the blog post, targeted keywords and then one link for each HVAC company. It is a simple copy and paste method. I am sure that real SEO companies that do huge business have more sophisticated link building than I do. I also think they have a more extensive keyword list than me. But, whatever gets the job done right?