A business is a funny thing. It takes on a life of its own. But, if you aren’t careful, that business will straight get away from you. I don’t care how hard you work or how great a job you do, paying attention to other aspects of your business is vital. I have a small HVAC business that has gone from nothing to a fairly large operation. All of this happened rather organically. I started out young and full of confidence. My only business virtues were tremendous work ethic and being an expert in my field. The rest of it was a result of mostly good fortune. I didn’t do much marketing at all beyond traditional print ads and some promotional marketing and signage. My business grew exponentially because I was good at what I did and the area I am based in exploded in an enormous growth cycle. All this put me in a perfect position to grow the business without any idea of what I was really doing. This was a great period where my business went from a staff of 1 to a staff of nearly 20. And, I was still in the field working on HVAC projects. However, that explosive growth ended up fading and I find myself in real competition for HVAC projects that I otherwise would have just walked into. I needed help and I needed it fast. A marketing company was my first thought. My company needed every chance to be seen with all the new competition. Plus, I wanted the company to remain at the top. The marketing company completely revamped our internet marketing. Now, we have a website that encourages customers to engage with us and learn what we are all about.